XS.com adds senior business development lead in Dubai

XS.com named Kasem Hekal as Senior Business Development Manager in Dubai on September 21, 2026, as the broker pushes to expand in MENA and deepen client and partner ties. The move adds experienced commercial leadership as the company looks to build sustainable growth from a key regional financial hub.

Why it matters: - XS.com is strengthening its commercial team in Dubai to support expansion across MENA. - The appointment is aimed at building more business opportunities, deeper client engagement and longer-term partner relationships. - The hire adds senior experience at a time when the company is pushing for more sustainable growth.

What happened: - XS.com announced that Kasem Hekal joined the company in Dubai, UAE, as Senior Business Development Manager on September 21, 2026. - The company said the appointment reinforces its investment in senior commercial expertise. - Hekal will support XS.com’s growth strategy from Dubai, a major international financial centre.

The details: - Hekal will focus on developing a pipeline of business opportunities and deepening engagement with clients and partners. - He will work with XS.com’s commercial teams on targeted business initiatives and market insights. - His role includes helping turn prospective relationships into long-term collaborations. - Hekal brings more than 15 years of experience in financial services. - He has over a decade of experience in FX and derivatives sales, account management and business development. - His background includes work in Egypt and the United Arab Emirates. - He has served high-net-worth and institutional clients, led sales teams and built strategies around market conditions and customer needs. - His prior roles include senior sales and business development positions at Accuindex MENA, ATFX and MultiBank Group. - He also worked earlier at GKFX and FXOpen. - Before client-facing commercial roles, he worked in financial operations and auditing. - Hekal holds an MBA in Finance from Edinburgh Business School, Heriot-Watt University.

Between the lines: - XS.com is leaning on experienced commercial leadership to connect its international capabilities with changing client and partner needs. - The appointment suggests the company wants growth with tighter execution rather than expansion alone. - Dubai remains an important base for firms targeting cross-border financial services in the region.

What's next: - XS.com said the appointment will help deepen market engagement and strengthen the quality of its business relationships. - The company plans to use experienced business development hires to support its next phase of international growth. - Hekal’s work will be tied to commercial development and relationship building across the region.

The bottom line: - XS.com is betting that senior business development talent in Dubai will help convert regional opportunity into durable growth.